Apex Motors manufactures luxury cars and sport-utility vehicles. The most likely customers are high-income men and women, and company managers want to initiate an advertising campaign targeting these...

Apex Motors manufactures luxury cars and sport-utility vehicles. The most likely customers are high-income men and women, and company managers want to initiate an advertising campaign targeting these groups. They plan to run 1-minute spots on business/investment programs, where they can reach 7 millionwomen and 4 million men from their target groups. They also plan 1-minute spots during sporting events, where they can reach 2 million women and 12 millionmen from their target groups. Apex feels that the ads must reach at least 37 million women and at least 32 million men who are prospective customers.