Apart from the obvious opportunities to make significant cost savings and economies of scale from combining the two businesses, the new company has brought together some of the major global brands...

Apart from the obvious opportunities to make significant cost savings and economies of scale from combining the two businesses, the new company has brought together some of the major global brands sold to beer drinkers throughout the world and created an organisation that seems destined to become one of the world’s top consumer goods companies, alongside such famous names as PepsiCo and Procter and Gamble.