Anthony Fernandes and his team are preparing to enter a new Asian market through strategic alliance with an indigenous partner company and are presenting the case to investors and workers. Break into...


Anthony Fernandes and his team are preparing to enter a new Asian market through strategic alliance with an indigenous partner company and are presenting the case to investors and workers. Break into three groups representing the key stakeholders: AirAsia management, shareholders, and employees. The AirAsia management group should make the case for the alliance to support expansion, describe the impact of this expansion on future earnings growth, and support this pitch with specific information about opportunities in the new Asian market. The groups representing workers and investors should ask questions and seek clarification about the validity of the expansion plans, the financial and operational implications, and the likely overall market and customer receptivity to the alliance.



May 25, 2022
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