Answer the following questions using the attached BSG reports. Do not use any other resourses. The answers must be based on the actual reports.
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2.
What are the "weapons of competition" that footwear rivals in your industry can use to gain sales and market share? See Figure 3.4 to help you identify the various competitive factors.
3.
What are the factors affecting the intensity of rivalry in the industry in which your company is competing? Use Figure 3.4 and the accompanying discussion to help you in pinpointing the specific factors most affecting competitive intensity. Would you characterize the rivalry and jockeying for better market position, increased sales, and market share among the companies in your industry as fierce, very strong, strong, moderate, or relatively weak? Why?
4.
Are there any driving forces in the industry in which your company is competing? What impact will these driving forces have? Will they cause competition to be more or less intense? Will they act to boost or squeeze profit margins? List at least two actions your company should consider taking in order to combat any negative impacts of the driving forces.
5.
Based on the strategic group maps for each of the four geographic regions shown in the most recent issue of the Competitive Intelligence Reports, which footwear companies do you believe are in the most attractive positions? Which companies are the most weakly positioned? Which companies do you believe are likely to try to move to a different position on the strategic group map for this geographic region? What specific actions do these assessments indicate that your company should consider taking?
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Most attractively positioned companies:
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Least attractively positioned companies:
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Companies most likely to try to move to a different position:
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Actions we may want to consider taking based on the above assessments:
6.What do you see as the key factors for being a successful competitor in your industry? List at least three.