And, although driving forces for the industry are certainly in the realm of hyper capitalism and the fight for financial growth and survival, we do believe that both advertising and public relations...

And, although driving forces for the industry are certainly in the realm of hyper capitalism and the fight for financial growth and survival, we do believe that both advertising and public relations have a role to play in engaging global issues on all levels, including, but not limited to, economic, social, cultural, and environmental dimensions.