Analyzing the External Environment of the Firm Summary Review Questions 1. Why must managers be aware of a firm’s external environment? 6. What are some of the limitations (or caveats) in using five- forces analysis? Ethics Questions 1. What are some of the ethical implications that arise when a firm tries to exploit its power supplier? Assessing the Internal Environment of the Firm Summary Review Questions 1. SWOT analysis is a technique to analyze the internal and external environment of a firm. What are its advantages and disadvantages? Ethics Questions 1. What are some of the ethical issues that arise when a firm becomes overly zealous in advertising its products?
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