Analyzing Social Media Listening Tools
Research a minimum of three social media listening tools according to specific criteria you define as if you worked
• As a marketer for a large telecommunications company
• As a communications specialist for a large telecommunications company
• As the communications director for a small, not-for-profit organization dependent on government and private funding
• As manager of sales for a large automobile company
• As operations manager for a small, private health clinic
Choose the best tool, according to your criteria.
As your instructor directs
a. Present your findings in an email memo to your instructor.
b. Join with other students to present your findings in a group report or presentation.