Analysis of hot topic relating to corporate strategic management Due Date: 8th February 2021 Word...

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Analysis of hot topic relating to corporate strategic management Due Date: 8th February 2021 Word length: 750 words Instructions: Students are to prepare an analysis of a current hot topic in corporate strategy (relating to any firm, in any industry in any country). To research your hot topic investigate the issue on the internet, useful sites include: Business Insider, The Economist, The New York Times, The Washington Post, The Financial Times, The Financial Review, Bloomberg, CNBC, The BBC, The Verge, and The Conversation etc… You can also use material from academic journal articles (those included in the recommended reading list or any other relevant articles) to develop and support your analysis. All references used to develop your analysis (including web pages, TV reports, news feeds or apps) should be cited using the Chicago reference system). Details on how to use the Chicago reference system are available from the Murdoch University Library web page.  The analysis should introduce the firm; locate the firm’s strategic position within the industry sector (ie: is it a market leader, a mature firm in decline, a start up that only operates in a small local or regional market). The analysis should introduce the issue, explain its strategic significance for the firm and its industry sector and provide an evaluation of the firm’s actions or responses to the issue. Assignments must be uploaded to the unit’s LMS site, no hard copy or email submissions are accepted. Please ensure that your names and student ID number is provided on the assignment.

Shalini · Accepted Answer

1
IMPACT OF COVID-19 ON BRITISH AIRWAYS
Introduction (British Airways)
British Airways is one of the leading airline groups of the United Kingdom having it’s headquartering in London. It is one of the oldest airlines industries of the United Kingdom serving the country from years. The British Airways was created in 1974 under the government of United Kingdom and got privatized in the year 1987. The British Airways is termed as the founding member of the one world airline alliance along with some of the major airlines. The British airways provide the flight services for the passengers on both the national as well as the international levels (Airways British, 2017).
Strategic Position within the Industry
The company is termed as a market leader in its prescribed industry. Considering the facts and figures it is the prime service provider airline group of the United Kingdom. The company is well known for its market position regarding their customer service, business operations and compiling with the technologies. The company uses the differentiation strategy as its major tool concerning the market growth. The differentiation strategy of the company focuses on the quality fight service and the superior customer service. The facilities provided by the company helps it in gaining the good market position over its competitors.
Impact of COVID on the British Airways
The covid-19 pandemic hit the several industries of the world in a much unexpected way.

Analysis of hot topic relating to corporate strategic management Due Date: 8th February 2021 Word length: 750 words Instructions: Students are to prepare an analysis of a current hot topic in...

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