Analysis of Cross-Cultural Consumer Behavior and marketing communicationsFocus on advertising, product promotions, etc as they vary (or should vary) across cultures. Presentation should include...

Research Report on Chinese Anime Product Industry      2
RESEARCH REPORT ON CHINESE ANIME PRODUCT INDUSTRY
Table of Contents

Introduction    3
Overview of the Industry    3
Research Objectives    4
Market Analysis    4
Core Users of Anime Products    8
Strategies to engage Core Users    11
The outbreak period and Peripheral Derivatives Growth    12
Development Status and Growth    13
Investment and Financing    14
Future of the Animation Industry    14
Conclusion    15
References    16
Introduction
The anime product industry in China has experienced a significant growth over the past decade. The industry includes the anime themed merchandise such as clothing, toys, figurines, stationery and video games. The popularity of the anime and magna has increased significantly in China a specially among the younger generations who grew up with the Anime culture. The industry has undergone several changes and challenges over the years. For example, in the early years they are where issues with the aspects of piracy and Intellectual Property Rights violation. However, the government has taken steps to address these issues by implementing copyright loss and regulations.
Overview of the Industry
The anime product industries in China are closely tied to the larger animation and game industry. The government has recognised the importance of this industry and has implemented policies to support the growth of the particular sector. The industry has also received significant investment both from domestic and foreign investors which has been a significant aspect for the growth of the particular anime product industry in China. One of the major aspects for the growth of the anime product industries in China is the rise of the online platforms. Consumers can easily access the anime content through online streaming services and purchase and anime themed products from e-Commerce and other digital platforms. Social media has also played a significant role in the promotion of anime culture and driving demand for anime products (Xiao-Ling et al., 2020). This is effective to mention that the anime product industry in China is expected to continue its growth trajectory in the coming years given by a large and the growing consumer base with the increasing demand for high quality anime content and new opportunities in the emerging markets.
Research Objectives
This particular research is focus to provide a comprehensive analysis of the anime product industry in China with a focus on the outbreak period and the peripheral derivatives that led to the growth. It is important that the objectives of this particular research had focus to determine the size and the growth of the Anime product market in China and identify the code users of the Anime products in China. It is also focused to provide the analysis about the impact of the outbreak period and the peripheral derivatives on the growth of the industry and assessed the current development status of the animation and game industry in China including the strength, weakness, opportunities and threats (Shen et al., 2021). This has also focused to evaluate the investments and financing landscape of the industry and provide insights about the future prospects of the anime product industry in China.
Market Analysis
The animation and the game industry in China has experienced a significant growth in the recent past and are driven by a large and the growing consumer base with the increasing demand for high quality content and new opportunities in the emerging markets. According to the China animation industry development report of 2021 the animation industry in China had total output value of 268.4 billion Yuan which is approximately 41.4 billion US dollar in 2020 which shows a significant 14.9% increase from the previous year. The report also indicates that the game industry had the total revenue of 278.7 billion Yuan which is approximately 43 billion US dollar in 2020 which shows an increase of 20.7% from the previous year. The growth of the animation and the game industry in China is given by several factors (Shao et al., 2020). Firstly, the increasing number of people who are more edited and enthusiastic about using Magna and anime along with the games a specially among the younger generation has significantly the main driver that have booster this particular industry. Secondly the development of the mobile games and internet based streaming services has made it easier for the people to access and consume animation and game content. Finally, the Government support has also played a significant role in the development of the industry including the allocation of funding and tax incentives. In the recent years it is effective to understand that the trend towards the integration of the animation and the game industry in China has also played a major role. Many game companies have been partnering in with the animation studios to create more comprehensive and engaging content driving growth in both the sectors. Additionally, the development of the Virtual Reality and the Augmented reality Technology has also opened new possibilities for the industries creating opportunities for more immersive experiences higher venues (Purbasari et al., 2020). The animation and the game industry in China is expected to continue its growth trajectory in coming yours driven by large and growing consumer base by increasing demand for high quality content and new opportunities in the emerging markets.
In this respect it is effective to considered the main key players in the Anime product industry in China including both the domestic and the international companies. Some of the major players in the industry includes the following companies;
· Tencent: Tencent is a leading Chinese multinational conglomerate that is involved in the various sectors including gaming, social media and entertainment. The company has a significant present in the Anime product industry in China with popular titles such as "Honkai Impact 3rd" and "Moonlight Blade".
· NetEase: NetEase is another Chinese technology company that is involved in various sectors including gaming and e-commerce. The company has a significant present in the anime product industry and has products and titles which are extremely popular "Fantasy Westward Journey" and "Fantasy".
· Bilibili: Bilibili so Chinese online video sharing platform that is known for its anime and gaming content. The company has a large and dedicated famous in China and has expanded its operation to include product merchandise (Destek et al., 2021).
· Alibaba group: Alibaba group is a Chinese multinational conglomerate that is involved in various sectors including retail and entertainment. The company has a significant presence in the Anime product industry in China through its subsidiary which sales anime themed merchandise to consumers worldwide.
· Bandaid Namco: this particular company is a Japanese video game development company that has a strong presence in the Anime product industry in China the company produces popular titles and has expanded its operation to include and I'm themed merchandise such as action figures and clothing.
In this prospect the recent development in the China has particularly made it difficult to determine the exact market share of each of these companies in the anime product industry in China as there are many other players in the market as well. However, it is clear that these companies or among the most significant and influential in the industry with large and dedicated fan bases and significant revenue streams.
The anime product industry has also undergone and have experienced many trends and development in the recent past. Integration of the anime and the game industries has been one of the significant aspects of this particular industry. It is effective that many game companies partnering with the animation studios to create more comprehensive and engaging content. This was given growth in both the sectors as well as increased the overall popularity of the Anime product content. The development of the mobile games and internet based streaming services has also made it easier for the customers to access and consume the anime product content. This has allowed the companies to expand they are productions in the other countries as well to reach to new audiences and increase their revenue streams. The Chinese government has constantly supported the particular Industries by providing funding and tax incentives to encourage growth and development. This has help to create a...