XXXXXXXXXX page ) SWOT Analysis ( bullet form ) + ( half page ) Confrontation part ( three bullets ) Exploit part ( three bullets ) Undecided part ( two bullets ) Avoid part ( two bullets )

SWOT Analysis: Volkswagen
Volkswagen is a manufacturer of passenger and commercial vehicles.The group markets its
vehicles under the following brands: Volkswagen, Audi, Skoda, SEAT, MAN, Bentley, Scania,
Bugatti, Lamborghini and Volkswagen commercial vehicles. Strong brand portfolio enables
Volkswagen to reach all major target customer groups and helps to leverage its brand strength to
drive top line growth. However, increased competition may result in a further downward price
pressure and adversely impacts the group's financial condition and results of operations.
Strengths:
Strong market position in various geographies
Volkswagen has a strong global presence. It is one of the leading automobile companies in the
world in terms of deliveries with 12.3% market share. Additionally, it has strong market share in
various geographies. The group also had a strong market position in the Asian region.
Strong market position in various geographies enhances Volkswagen’s brand image and provides
competitive edge...