Analyse the forces which are driving industry competition using Porter Model for FITBIT case study

Answer 1: Porter five forces analysis is a framework for industry analysis and business
strategy development. It draws upon industrial organization (IO) economics to derive five
forces that determine the competitive intensity and therefore attractiveness of a market.
In fitness industry, the weakest force is “bargaining power of suppliers”. All the fitness
companies are dependent on technology which is easily available. The hardware which is
required to measure various parameters of...