Microsoft Word - MCR008 Assessment 1 copy.docx XXXXXXXXXXAssessment 1 Choose ONE business from the companies listed below. All are clear leaders in their industries, although all have strong rivals....

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Title of the Assignment: Nike Vs Adidas
Introduction: Nike Incorporation is an American Corporation that was founded in the year 1964. The company is the largest supplier of athletic shoes in the world and a major manufacturer of sports equipment. The company had a revenue of over $37.40 Billion Dollar in the year 2020. The brand value of the company is approximated to be over $32 Billion Dollar and is thus considered to be the most valuable sports brand in the world.
Adidas is a German Company that was founded in the year 1924. The company is regarded as the second largest manufacturer of sports equipment in the world. However, the company is largest manufacturer in Europe. The revenue of the company for the year 2020 was Euro 14.297 billion. The company is considered second only to Nike in the world of sports.
Body of the Assignment:
(a). Merchandise: One of the strengths of Nike is that the number of products of the company are limited in number. Nike has 643 products in its portfolio and the ideology of the company is to provide customers with few choices so that the online sale of the company can be increased. The products manufactured by the company is based on the thinking that innovation and comfort should be kept first and with these the sales of the company will increase.
On the other hand, Adidas has over 2625 products in its portfolio. The ideology of the company is to provide more options to the customers to increase the sales of the company. The problem with such higher number of products is that the cost of the company is increased and the online sale is reduced. The products manufactured by the company is based on...