An Indian company wishes to establish its line of fragrances ‘Wildstone’ (men’s range) and ‘Secret Temptation’ (women’s range) in African country markets. Use Hofstede cultural index scores for the...

An Indian company wishes to establish its line of fragrances ‘Wildstone’ (men’s range) and ‘Secret Temptation’ (women’s range) in African country markets. Use Hofstede cultural index scores for the African countries and relate the advertising appeals relevant to these indices to decide on the advertising communication strategy for the company.