An advertising agency is testing the effectiveness of a new commercial. They are trying out the commercial in three different time lengths (15, 30, and 60 seconds) and two formats (animated vs....

An advertising agency is testing the effectiveness of a new commercial. They are trying out the commercial in three different time lengths

(15,

30,

and

seconds) and two formats

(animated

vs.

live action).

Each test audience will rate the product after seeing the commercial shown in one way. What is a description of this study?

Jun 08, 2022

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