Among the alternative rationales that are set out for cooperative strategy on the business level, the most effective in creating a sustainable competitive advantage are complementary strategic...

RUNNING HEAD: ALLIANCES AND BUSINESS-LEVEL PERFORMANCE
ALLIANCES AND BUSINESS-LEVEL PERFORMANCE
Student’s name
Name of the Institute
ALLIANCES AND BUSINESS-LEVEL PERFORMANCE 2
Table of Contents
Introduction ............................................................................................................................................ 3
Analysis ..................................................................................................................................................... 3
Conclusion ............................................................................................................................................... 4
References: .............................................................................................................................................. 5
ALLIANCES AND BUSINESS-LEVEL PERFORMANCE 3
Introduction
In this era of globalization, businesses have spread far beyond the local boundaries.
These days many multinational companies look for strategic alliances and partnerships with
other firms. Companies like Google, Amazon, Wal-Mart, and Coco-cola have expanded
themselves in number of geographies. Many experts have believed that this expansion would not
have been possible without crafting out strategic alliances and partnership. Indeed businesses are
mostly divided in number of SBU’s (Strategic Business Units) but one thing that governs that
entire portfolio of...