Amina works in a non-profit organization (NGOs) doing volunteering work to help people in war-zone countries such as Syria and Yemen. Currently people are beginning to noticed that NGOs tend to take...

Amina works in a non-profit organization (NGOs) doing volunteering work to help people in war-zone countries such as Syria and Yemen. Currently people are beginning to noticed that NGOs tend to take almost 60% of the donations for the maintenance/expenses of their companies and only 40% is given to the poor. Therefore, people perceived that NGOs are not genuine in helping Syrians and Yemenis.

a) What are the elements of perceptions that Amina needs to focus on to promote to the target donors on the importance of donating to war-zone countries?