American Express Company is a major financial services company, noted for its American Express® card. Some of the performance measures used by the company in its balanced scorecard follow: For each...

American Express Company is a major financial services company, noted for its American Express® card. Some of the performance measures used by the company in its balanced scorecard follow:

For each measure, identify whether the measure best fits the innovation, customer, internal process, or financial dimension of the balanced scorecard.