Amazoncom: Creating Value through e-Business Strategy After reviewing the article (http://fortunecom/2012/11/16/amazons-jeff-bezos-the-ultimate-disrupter/), An analysis covering the following...

Amazoncom: Creating Value through e-Business Strategy After reviewing the article

(http://fortunecom/2012/11/16/amazons-jeff-bezos-the-ultimate-disrupter/),

An analysis covering the following questions:

1What is your evaluation of Bezos’ approach to leading

change? Have Bezos’ various initiatives added value? If so, how?

2What are some of the challenges that Amazoncom faces by

setting a goal to be the company that “sells everything to everyone”?

Is this sustainable?

3Was Amazoncom continuously successful? Describe some

successes and failures

4With a business model that focuses on low costs and even

goes as far as a break-even mentality, how does this defy the typical strategic

business models and is there a path for sustainability?

5As Amazoncom continues to grow in size and in scope, what

challenges to you think Jeff Bezos and his managers will confront as they

attempt to increase the company’s performance?