Aligned with the TVC, their social spaces assumed a newsreader tone urging fans to ‘stay safe’ and avoid using Lynx Attract in an attempt to reign in worldwide attraction chaos. Chaos survival tests...

Aligned with the TVC, their social spaces assumed a newsreader tone urging fans to ‘stay safe’ and avoid using Lynx Attract in an attempt to reign in worldwide attraction chaos. Chaos survival tests and tips were created and posted on Facebook to help fans ‘deal’ with chaos. Adaptations of culturally popular content also did particularly well.