Alfa publishing publishes cookbooks that sell for $50 each. The variable cost per book is $15. At the current level of sales of 20,000 books per issue, the publisher is breaking even. Assume that if copyright is reduced by $3.00 so that variable costs drop to $12 per book and they can be sold for $47, sales should increase from 20,000 to 24,000 books per issue. Under these new conditions, what should the publisher's profit be?
a) $120,000.00
b) $130,000.00
c) $160,000.00
d) $140,000.00
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