Aims and Objectives a. To understand the existing market conditions in the telecom sector. b. To understand brand switching behavior of customers. c. To examine the various factors that affect brand...

Aims and Objectives
a. To understand the existing market conditions in the telecom sector.
b. To understand brand switching behavior of customers.
c. To examine the various factors that affect brand switching in the Australian telecom industry.
d. To propose recommendations to the telecom industry so as to increase customer loyalty.