After you have completed all assigned readings, complete the following prompt. Attached are the links to the...

After you have completed all assigned readings, complete the following prompt. Attached are the links to the readings.





Overview:
In Airlines 2020: Substitution and commoditization, some significant threats to the airline industry are pointed out. What are these threats, and how should managers respond?
In One thing that coronavirus wont change, baggage and other fees are discussed in terms of elasticity. What does this mean? Is that a tactic an airline should implement?
Price elasticity & air fares examines a specific opportunity in the industry-- what is it, and how can it be exploited?
Assignment:
Prepare an executive summary for a high-level executive relaying your impressions from the articles. What is most important, what do we need to do? What are the major threats and opportunities, and what are the best responses.
Requirements:
Content: describe major threats, opportunities, and responses.