AFLAC introduced the AFLAC duck in the U.S. market to build brand awareness there. However, AFLAC’s brand awareness is high in Japan. Should AFLAC use the same advertising campaign in Japan as it does...

AFLAC introduced the AFLAC duck in the U.S. market to build brand awareness there. However, AFLAC’s brand awareness is high in Japan. Should AFLAC use the same advertising campaign in Japan as it does in the United States? Is there any value to having identical advertising in both markets? Having introduced the maneki neko duck in Japan, should it now introduce it in the U.S. market as well?