ADVERTISING. Print Media Advertising (PMA) has been given a contract to market Buzz Cola via newspaper ads in a major Southern newspaper. Full-page ads in the weekday editions (Monday through...

ADVERTISING. Print Media Advertising (PMA) has been given a contract to market Buzz Cola via newspaper ads in a major Southern newspaper. Full-page ads in the weekday editions (Monday through Saturday) cost $2000, whereas on Sunday a full-page ad costs $8000. Daily circulation of the newspaper is 30,000 on weekdays and 80,000 on Sunday.

 PMA has been given a $40,000 advertising budget for the month of August. The experienced advertising executives at PMA feel that both weekday and Sunday newspaper ads are important; hence, they wish to run