Advertisers use FOMO to emphasize what you will lose by not buying thier products instead of what you will gain by buying thier product. In this example advertisers are using ________ to get more...

Advertisers use FOMO to emphasize what you will lose by not buying thier products instead of what you will gain by buying thier product. In this example advertisers are using ________ to get more people to buy their product.

Framing of outcomes

paradox of choice

utility maximization