Advanced Systems operates in the highly competitive software development market. The company is considered an industry leader, and its systems are often imitated by other developers. To maintain its...

Advanced Systems operates in the highly competitive software development market. The company is considered an industry leader, and its systems are often imitated by other developers. To maintain its reputation among competitors and customers, Advanced Systems needs to develop new software every 18 months. Customers are willing to switch to new software that frequently because of the productivity improvements the new software delivers and the availability of 24/7 technical support. Because this industry requires a great deal of research and development, Advanced Systems must generate enough cash from sales of existing software to fund the development of new software.

Required

Identify two measures for each of the four balanced scorecard perspectives that will help Advanced Systems to achieve its strategy.

Learning and growth perspective:

1.

2.

Internal business processes perspective:

1.

2.

Customer perspective:

1.

2.

Financial perspective:

1.

2.