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Social Media Promotion         2
SOCIAL MEDIA PROMOTION
Table of Contents
Business Overview    3
Goals of the Business    3
Customer Profile    3
Visually Compelling Content    4
Sample Hashtags    4
Customer Engagements    4
Posting Times    5
References    6
Business Overview
The name of the business is the “Prime Café”. This particular business is more profound in the cafe industry. Explicitly this can be considered to be part of the hospitality or the hotel industry. Customer services has to be one of the basic aspects of this particular company. This also requires an effective consideration of the products that is being provided to the customers and the aspects of the customer services which has been one of the major prospects of the business. However, the marketing and the promotion has to be one of the most important aspects in the cafe industry because it is relevant aspect in terms of influencing the customers and promoting the brand to the customers.
Goals of the Business
The goals of the businesses are to promote the accountability of the business within a given financial year. It also focuses to enhance the customer base by almost 20% by providing an effective customer service and enhancing the quality of the product. It is effective to work on the innovation and produce certain innovative product in the menu to attract coffee lovers and customers who prefers to experiment with new products and recipes. Another goal of the organisation is to acquire or turnover with a subsequent return on investment. It is also...