AdSelection:For Nutrition, your instructorwill provide two options, along with their URLsin the Assignment itself onCanvas. You will choosewhich one you want to research for this paper.For Fitness, you will alsobe provided the URL of the fitness ad on Canvas. You also have theoption of selecting your own fitnessad on the condition of havingit approved by your instructorby providingthe URLalong withyourrequest. If you opt to do this, make sure to pick anadvertisement that has some substance to it, the less the ad says, the harder it is to critique. Original advertisements should not come fromlibrary sourcesor magazines.Assignment Format:Page 1:Title page with the product name/advertisementPages 2to 4(or 5):Consumer Product AnalysisThis section contains your analysisof boththe ad itself and theproduct advertised. Evaluating the ad itself is very important however the primary purpose of thispaper isevaluatingtheproduct and whether thereis researchto support its’claims.The papershould be 3-4pages. You should comment onthe positive aspects (praise) and the negative aspects (criticism) of the ad. Your analysis should be in paragraph form,and critical comments should be well developedand substantiated (cited) bythe researchstudies you use for this assignment.When discussing scientificarticles to analyze the product,do NOTuse direct quotes or copied material from the scientific articles. Instead, paraphrase the information in your own words and cite appropriately in APA format.In the text of your paper,theauthor & yearof the scientific sourceshould be indicated. When more than two authors are cited, “etal.,” may be used as per APA format(however,remember to include all names on Reference Page.). See examplebelow:According to Maughan et al. (2013),creatine supplementation has been shown to significantly increase total body mass in subjects over a4-week period.When discussing the advertisementor product description, you maymake limiteduse ofshortquotations(A format and cited properly with page numbers, and author/year.Whencritically evaluating the advertisement, comment on the text, and use of color and graphics. Youneed to include comments about all ofthefollowing questions:•Who appears to be the intended consumer?•What techniques are used to draw the attention ofthe reader? Are they successful or not? Again, consider wording, terminology, graphicsand more. •Is the ad straightforward and factual? Explain.•Is any important information omitted that should be disclosed to theconsumer? •What gimmicks are used to sell the product? Were the gimmicks successful? When critically evaluating the product, incorporate responses to allofthe following questionsbut do notlimit your critique to thequestionsbelow. Thisproduct evaluationshouldmake up the majority of the paper.•Is the use of this product supported by scientific evidence?If so, are there any conflicting results among variousstudies? Do the subjects’ age, health condition, fitness level, etc. match those for whom the ad is directed? Were there limitations and/or flaws in these studies? Describe thestudies,Purpose of the Assignment:to evaluatean electronicadvertisementin a way that the student becomesa more critical consumer. The advertisement will be evaluated by comparing the claims made in the ad to scientific evidence and research findings. AdSelection:For Nutrition, your instructorwill provide two options, along with their URLsin the Assignment itself onCanvas. You will choosewhich one you want to research for this paper.For Fitness, you will alsobe provided the URL of the fitness ad on Canvas. You also have theoption of selecting your own fitnessad on the condition of havingit approved by your instructorby providingthe URLalong withyourrequest. If you opt to do this, make sure to pick anadvertisement that has some substance to it, the less the ad says, the harder it is to critique. Original advertisements should not come fromlibrary sourcesor magazines.Assignment Format:Page 1:Title page with the product name/advertisementPages 2to 4(or 5):Consumer Product AnalysisThis section contains your analysisof boththe ad itself and theproduct advertised. Evaluating the ad itself is very important however the primary purpose of thispaper isevaluatingtheproduct and whether thereis researchto support its’claims.The papershould be 3-4pages. You should comment onthe positive aspects (praise) and the negative aspects (criticism) of the ad. Your analysis should be in paragraph form,and critical comments should be well developedand substantiated (cited) bythe researchstudies you use for this assignment.When discussing scientificarticles to analyze the product,do NOTuse direct quotes or copied material from the scientific articles. Instead, paraphrase the information in your own words and cite appropriately in APA format.In the text of your paper,theauthor & yearof the scientific sourceshould be indicated. When more than two authors are cited, “etal.,” may be used as per APA format(however,remember to include all names on Reference Page.). See examplebelow:According to Maughan et al. (2013),creatine supplementation has been shown to significantly increase total body mass in subjects over a4-week period.When discussing the advertisementor product description, you maymake limiteduse ofshortquotations(A format and cited properly with page numbers, and author/year.Whencritically evaluating the advertisement, comment on the text, and use of color and graphics. Youneed to include comments about all ofthefollowing questions:•Who appears to be the intended consumer?•What techniques are used to draw the attention ofthe reader? Are they successful or not? Again, consider wording, terminology, graphicsand more. •Is the ad straightforward and factual? Explain.•Is any important information omitted that should be disclosed to theconsumer? •What gimmicks are used to sell the product? Were the gimmicks successful? When critically evaluating the product, incorporate responses to allofthe following questionsbut do notlimit your critique to thequestionsbelow. Thisproduct evaluationshouldmake up the majority of the paper.•Is the use of this product supported by scientific evidence?If so, are there any conflicting results among variousstudies? Do the subjects’ age, health condition, fitness level, etc. match those for whom the ad is directed? Were there limitations and/or flaws in these studies? Describe thestudies,NUFS/KIN 163-Physical Fitness and Nutrition,Fall2021, San Jose State UniversityRevised 08082110in your own words, to defendyour statements and give evidence for or against the claims made in the ad. •What, if any, contribution would the consumption oruse of the product make to the nutrientintake, physique, or fitness level of the intended consumer?•How muchdoes the product cost?Could some less expensive product be used to obtain the same results? If so, what?•What hazards/adverse effects might be associated with the use of this product? Are there anyconditions (e.g., medical, age-related) that would contraindicate the use of the product?The Consumer Product paper is aimed to analyzethe productand provide researchstudiesto demonstrate support, or lack thereof,ofthe product’s claims. This might necessitate adetailed discussionof the study if relevant to the product directly.You should avoidsummarizingthe studies independent from one another and the product.