A.Create a business strategy in report format by doing the following: 1.Create an executive summary that includes the following points: •the vision, mission, and value statement of the business •the...

Business Strategy of Walmart        2
BUSINESS STRATEGY OF WALMART
Executive Summary
    Walmart is based on the vision of making the busy lives of different families much easier to lead and that in an effortless manner. The mission of the organisation is to let people buy different items across the globe from their retail as well as e-commerce business so as to allow them to save money and lead a better life. Walmart as an organisation places high trust and dependence on the customer base. They aim to serve their customers in an efficient manner so that they can be capable of leading an easy and effortless life. The strategy of product segmentation will involve a number of inter-linked processes. The organisation needs to conduct research in order to understand the necessity of the variants of a specific product and its adherence to the targeted customer base. The financial evaluation can be conducted through the techniques of return on investment and cost benefit analysis so as to understand the success of the strategy.
Table of Contents
Vision and Mission    4
Analytical Tools-Justification    4
SWOT Analysis    5
Strengths    5
Weakness    5
Opportunities    5
Threats    5
Competitive Advantage    5
Implications of Competing in International Market    6
Diversification Strategy    6
Ethical Consideration    7
Execution    7
ROI and Cost Benefit Analysis    7
Conclusion of Business Strategy    8
References    9
Vision and Mission
The vision of Walmart is to make the regular days of busy families easier and effortless. The mission of the organisation is to help people hailing from across the globe to save money and lead a better life. The time and place is not considered to be important, rather the experience is given prime importance. The organisation aims to serve its customers through the retail stores as well as the e-commerce business. From the value statement it can be easily understood that Walmart gives a lot of importance to its customers from around the world.
Analytical Tools-Justification
    A strategy is impacted by internal and external factors. The different analytical tools help to understand the ways in which the different external as well as internal factors can affect the business strategy of the particular organisation. In the case of Walmart, three tests have been conducted, namely Fit Test, Competitive Advantage Test and Performance Test. Through the conduction of a Fit Test, the effective applicability of the particular business strategy can be determined based on the current situation. Through Competitive Advantage Test, it can be understood whether the new business strategy can prove to be sustainable and offer Walmart with a competitive advantage over its rivals. Performance Test measures the competitive strength and market...