Answer To: ACCG3001 Organisational Planning and Control Session 1, 2020 Group Research Report – Due: Week 11...
Dr. Vidhya answered on Dec 19 2021
ACCG3001 ORGANISATIONAL PLANNING AND CONTROL: GROUP RESEARCH REPORT
Table of Contents
Introduction 3
The Proposed Initiative 3
Analysis of the Market Mix: Porter’s Five Forces 4
Competitive Rivalry 4
Supplier Power 5
Buyer Power 5
Threat of Substitution 6
Threat of New Entry 6
Current Goals and Strategies: The Alignment with Initiative 7
Conclusion 7
Abstract
Organizational planning and control are two major interventions that lead to successful business ventures. The following is the examination of the case study of Foleo Groups. This report has been structured around the positive interventions that the organization can make during the future operations in marketing and business. Based on market potential, the company is currently proposing a strategy to expand its services as an internet service provider as well, because this market/sector offers huge growth and success opportunities.
Introduction
The modern propositions of value are determined by the growth that every organization thrives to achieve in the given period of time (Chofreh et al, 2020). What makes this growth possible is the implication of certain business strategies with a view to accomplish desired penetration of the market and cover the needs and expectations of the diversified range of customers (Bibby & Benjamin, 2018). In this context, the companies having business in electronic sales and services are anticipated to work constantly over enhancing their products and their variants at the right time. At the same time, the best value is that which is given to the customers as well as it should be satisfying the both types of stakeholders (Calabrese et al, 2020). The following is the analysis of the Foleo Groups that is one of the leading Australian companies which produces mobile phones and related services. Based on the market possibilities, the company is now proposed with the strategy of expanding its services as the internet service provider too because this market/sector is laced with enormous opportunities of growth and success.
The Proposed Initiative
At first, it is significant to note here that the telecommunication industry in Australia has remained ludicrous in the sense that the sector got de-regularized in 1996 and since then, there are only three major competitors in business namely, Telstra, Optus and Vodafone Australia. In spite of the market posing several possibilities, Telstra is the only company that has taken the dominance in the internet service provisions. It is because the company has overtaken the wireless and wired both types of the internet services in the local regions—even in the remotest locations of the nation, Telstra has successfully built the infrastructure of fibre optics, giving way to high-speed connectivity to all users. Optus stands in line with Telstra to challenge the monopoly of Telstra by developing portals and services, which enhance the user experience through high speed seamless connectivity. Optus became the first private company to provide wireless internet service in nation against the wired networks established on behalf of Telstra across nation.
In the light of the above market segmentation, the monopolistic perceptions about the internet market in Australia pose two possibilities for Foleo groups. The first one belongs to the development of the wireless service network in the major cities as the pilot project on experimental bases whose success will be taken as the foundation to expand the services into other regions of Australia (Chofreh et al, 2020). However, given that the market of internet service in Australia is under extremely controlling of the two companies mentioned above, the second business proposition is that Foleo Groups will collaborate with either of the companies to help sustain the seamless connectivity along with a range of new services offered to the potential customers. This will be to target the customers who prefer buying tablets over mobile phones; Foleo Group will dedicate its tablet ranges along with the new offers given to the possible customers. In other words, Telstra or Optus, whichever company shows interest in this business proposition, will likely receive the offer of service inclusion of wireless internet service along with the tablet.
Foleo Enterprises Pty Ltd grew at a breakneck pace during the next decade, and while the increased demand for their Australian-made phones was welcome, it was unexpected and unanticipated. James and Leon tried to keep up with their business's expansion by borrowing significantly from their bank, hiring more people, and introducing new phone models, but they looked to be at the mercy of events rather than being able to adopt a proactive and controlled approach (Pellerin & Perrier, 2019). As a result, the lads were always playing catch-up. They had good ideas in reaction to changes in their business and put them into action, but there appeared to be no long-term strategic strategy in place.
Analysis of...