ABC CO. is considering replacing a production line with a new, more productive one. You are given the information that follows. The existing production line currently generates $100,000 profit per...


ABC CO. is considering replacing a production line with a new, more productive one. You are given the information that follows.



  • The existing production line currently generates $100,000 profit per year and could be sold today for $40,000.

  • The new proposed production line would generate profits of $150,000 per year

  • The new proposed production line requires an initial investment $80,000.

  • The company is seeking your advice regarding whether to replace the production line or keep the existing one.



Required:



  1. Based on the Marginal analysis concept, what would you recommend?


2.State the reasons why focusing on profit only should not be the optimal goal for companies



Jun 07, 2022
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