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Answered Same DayDec 06, 2021

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Shakeel answered on Dec 09 2021
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DATE:     Dec 9, 2020
TO:         CEO, Trader’s Joe’s.
FROM:     Consultant, Trader’s Joe’s
RE:         Project Analysis and Firm’s valuation
Thank you for allowing me the opportunity to work with your company. As requested, I have evaluated the financial feasibility
of the new project of add-in store in California. The analysis involves finding the appropriate cost of capital for the project and it is calculated using Capital Assets pricing Model (CAPM). Then, the Net present Value (NPV) technique is used to assess the financial feasibility of the project. Further, the company’s Weighted Average Cost of Capital (WACC) is calculated and the firm’s enterprise value is found through Discounted Cash Flow (DCF) technique. The Sensitivity Analysis is conducted to test the sensitivity of the firm against the discount rate and growth rate.
Based on my study and analysis, I have found the following results:
1. The Cost of equity is found to be 20.13%
2. Project shouldn’t be accepted as the NPV of the project is negative
3. WACC of the firm is calculated at 14.27%
4. The Enterprise value is achieved at $11,192.07 million and
5. Enterprise value proves to be more sensitive to the ‘Discount rate’.
The rest of this memo explains the basis of my finding and conclusions. I will present my analysis in two major parts. The first part deals Project Analysis that involves finding the appropriate cost of capital for the new project followed by the assessment of financial feasibility of the project through the NPV technique. The second part involves the firm’s valuation that consist three sub parts – (i) Calculation of firm’s WACC (ii) Enterprise value through DCF technique and (iii) Sensitivity Analysis.
Project’s feasibility Analysis
Our analysis begins by computing the costs of capital that should be used for the feasibility test of project.
Since the company will use only equity to finance the project, the cost of equity would be the appropriate cost of capital.
Cost of equity
Cost of equity is calculated by using Capital Assets Pricing Model (CAPM).
The Capital Asset Pricing Model (CAPM) is a linear relationship between the expected rate of return on Equity (Cost of equity) and its systematic risk. Mathematically it is represented by the equation -
                Ke = Rf + β (Rm – Rf)
Where,
Ke = Cost of equity
Rf = Risk free rate of return
Rm = Market return
β = Beta of security
Here, Risk free return is taken as annualized yield on 10-years government bond which is 2.30%. Market return is taken as...
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