A. What is retail strategy? B. What is consumer segmentation? C. What are the requisites of consumer segmentation? D. What is target market? E. What is psychographic segmentation? F. Discuss the...

A. What is retail strategy? B. What is consumer segmentation? C. What are the requisites of consumer segmentation? D. What is target market? E. What is psychographic segmentation? F. Discuss the various demographic factors affecting buying behaviour. G. Discuss diversification as a retail strategy. H. Discuss different types of needs in context of consumer buying behaviour.