ASSIGNMENTBACKGROUND
The assessment in the Information Systems Design and Management unit has a strong component in researching current Strategic IT Initiatives, Business Intelligence (BI) and Business Analytics (BA) applications, issues and emerging trends. This group-based research report is designed to improve and test your professional competencies for effective work in organisations in terms of researching, analysing, writing, presenting and working collaboratively.
In this assignment, you are being asked to work in a group of 3-4 members as BI/BA specialists for a company in a selected industry area of your choice (such as, banking, retailing, higher education, manufacturing, sports, entertainment, tourism etc.), to provide an in-depth understanding of what key business problems have been solved through Strategic IT Initiatives using BI/BA tools. Identify what business opportunities have been explored through BI/BA tools, and what emerging technology or trend in the area of BA can assist organisations to do even better.
Your report should cover at least, but not limited to the following:
A) Select Your Chosen Area for Strategic IT Initiatives:
Students start with a contemporary strategic IT major initiative e.g. BI, BA. Your analysis should begin by defining your chosen area briefly; how Strategic IT Initiatives such as BI/BA have been applied in the Industry Area to solve business problems, and/or explore new business opportunities; and what are the specific benefits the industry has gained by adopting Strategic IT initiatives.
Examples–are expected to justify your arguments.
B) Emerging Technology/Trend Understanding:
You are required to identify one emerging technology or trend which is likely to have major Strategic IT Impact on the development and use of Business Initiatives/Analytics applications in the (IT) area you chose to gain competitive advantages. There are many interesting technologies emerging, you can focus on some trends that have already been realised and others that are about to impact analytics further. Your analysis should begin by defining theemerging technology/trend. In general, this section is to answer “What” is theemerging technology, what exactly should your readers understand about this emerging technology in order to plan and manage it effectively in terms Business Value.
C) Business Value:
Assess the potential business value of the emerging technology for thechosen (IT) area. In general, this section is to answer “why” this emergingtechnology matters for the business, and what should your readers consider when putting together a business case for this emerging technology? In order to justify your answers, you may use a case study (or case studies) of a company (or companies) that is (are) currently exploring and managing the emerging technology. In general, how can you best communicate to your readers exactly what this emerging technology is in a tangible way? Include abrief (hypothetical) financial model explaining why the “emerging technology”matters to the business.
Note: Make sure that as you cover these basic areas, your report is communicated as a consistent and coherent overall story.