a. Reasons/Business objectives of this proposal • Identify the problem to be solved or the need to be filled. • How does it benefit the community? • What are the expected outputs? b. Performance...

a.    Reasons/Business objectives of this proposal

•    Identify the problem to be solved or the need to be filled.
•    How does it benefit the community?
•    What are the expected outputs?

b.    Performance measurement (quantifiable)


5.    Business options


6.    Expected benefits/Current situation and market opportunities

a.    Market analysis
    Describe the current market and/or trends.
    Is there a market for this project?

b.    SWOT analysis

c.    Output analysis

     Summarize the market in relation to the SWOT analysis.
    Describe the specific target market and where this project stands in relation to that market.
     Dis-benefit