A PPT Presentation On India - Water Purification - Speaker Notes (Total of 8 Slides with the following) Topic 4: Cultural Differences and Role in Leadership Based on Hofstede's six dimensions of...

Hofstede Framework Germany
Water Purification

Comprehending emerging technology with Hofstede Framework and Culture Aspects on India vis-à-vis USA
Agenda
Emerging Technology -Water Purification
Hofstede Cultural Dimension Theory
Application of Hofstede Cultural Dimension
Positive Impact on Leadership by Cultural Awareness

Challenges and Opportunities
Mode of entry into the Indian Market
Global Strategy – Pros/ Cons of Mode of Entry
References
Emerging Technology -Water Purification
Water can be explained as the elixir of life
Safe Drinking Water is a necessity for good health and hygiene
Water Purification is one of the most rapidly growing technologies across the world. This business actually can boom in developing countries like India where there is scarcity of water
There is a developing modern hunger for "ultrapure" water (UPW) however, tragically, water filtration strategies end up being entirely impractical and energy-drinking. The typical water filtration techniques guide tainted water through a bunch of progressively fine-pored channels at strong tensions; a significantly energy-drinking process, more convoluted by the chance of pores becoming stopped up. Regarding the new development, it uses the course of "forward assimilation" for helping water particles through a film including aquaporins converged in a sponsorship layer.
3
Hofstede Cultural Dimension Theory
With reference to the framework shared by Greet Hofstede, comparing the two different cultures - India and USA. This would share deep insights about how the different markets are developed. Indeed, culture plays a very strong impact in determining whether the business will survive, thrive or perish in the new market. For instance, for this presentation I have selected the emerging technology as Water Purification which is a great success in US market. However, just because this business was successful in US market would guarantee a success in Indian market. People in the Indian market behaves, acts and perceives things very differently than that of people in the US market. This is because both the underlying cultures are very different. According to the profound author Greet Hofstede culture can be explained as the essential programming of the mind that can help in differentiating one member of the group with that of other. He has broken down tis into 5 different dimensions that can broadly explain about the intricate cultural settings of the country
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Application of Hofstede Cultural Dimension
It is necessary to comprehend the Indian culture in order to develop a business that not survive in a different geography but also thrive in new dynamics
Comparing US market with that of Indian market there is a massive difference primarily because of its cultures
Therefore, what worked in Indian market might not be necessary would be applicable in the American market
After applying Greet Hofstede model, it is evident that both Indian and US market operate very differently because of their cultural programming.
Power Distance in India is very high as compared to USA which essentially implies huge implementation of hierarchical culture along with top-to-bottom structure in the society. There is dependence on the power holder for guidance and appreciation in Indian culture as well as wide acceptance of un-equal...