a) Outline what is meant by the ‘trait-based’ approach to personality and explain the differences between single and multi-trait approaches b) Explain the importance of the ‘multiplicity of self’ to...

a)

Outline what is meant by the ‘trait-based’ approach to personality and explain the differences between single and multi-trait approaches

b)

 Explain the importance of the ‘multiplicity of self’ to brands and, using five different ‘aspects of self’, highlight how your own buying behaviour can relate to these aspects.