A motel chain knows a full-page ad in a general-interest magazine would cost $150,000; the magazine’s total audience is 5 million: 1 million of whom are part of the chain’s target market. A full-page...

     A motel chain knows a full-page ad in a general-interest magazine would cost $150,000; the magazine’s total audience is 5 million: 1 million of whom are part of the chain’s target market.  A full-page ad in a travel magazine would cost $40,000; its total audience is 325,000: 275,000 of whom are part of the chain’s target market.  Which magazine should be selected?  Why?