A member of a student team playing an interactive marketing game received the following computer output when studying the relation between advertising expenditures x and sales y for one of the team’s...


A member of a student team playing an interactive marketing game received the following computer output when studying the relation between advertising expenditures x and sales y for one of the team’s products:


Estimated regression equation: Yhut) =350.7-0.18X


Two sided p-value for the estimated slope: 0.91


The students stated: “The message I get here is that the more we spend on advertising this product, the fewer units we sell!” Comment on this student’s statement.



Jun 09, 2022
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