A marketing survey is conducted to determine sport shirt preference. A questionnaire is presented to a panel of four judges. Each judge rates three shirts of three brands (X, Y, and Z). The data entry...


A marketing survey is conducted to determine sport shirt preference. A questionnaire is presented to a panel of four judges. Each judge rates three shirts of three brands (X, Y, and Z). The data entry form is shown here:


An index is computed as follows:


The collected data follow:


11836


21747


31767


41846


12635


22534


32546


42436


13988


23877


33978


43887


Using analysis of variance, compare the color rating, workmanship, overall preference, and index among the three brands. (HINT: This is a repeated measures design-each judge rates all three brands.)



May 18, 2022
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