A marketing study asked potential customers for their preferences for two attributes of a new product, the color and the packaging. The color of the final product is to be chosen by one manager and...


A marketing study asked potential customers for their preferences for two attributes of a new product, the color and the packaging. The color of the final product is to be chosen by one manager and the packaging by another. Is this division of labor simpler if the two variables are associated or if they are not associated?



May 04, 2022
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