A marketing analysis shows that 9% of the consumers who do not currently use SoftNWash will purchase SoftNWash the next time they buy a fabric softener and that 29% of the consumers who currently use...

A marketing analysis shows that 9% of the consumers who do not currently use SoftNWash will purchase SoftNWash the next time they buy a fabric softener and that 29% of the consumers who currently use SoftNWash will purchase it the next time they buy a fabric softener. Make a long-range prediction of SoftNWash’s ultimate market share, assuming that current trends continue. (See  Exercise 2 in Section 11.1.)