Market Intelligence Summary 1. ** identify the target market – the person who will a Wollongong wasp fan. One or potential 2 key target market. 2. Break it down to: a. Demographic – how Wollongong...

A market intelligence summary of the relevant marketing segmentation variables - demographics, psychographics, behavioural for the Wollongong Wasps - women basket ball team in Wollongong. Identify 2 main target market - the person/group who will be a Wollongong Wasp team fan.

More details on each segmentation as attached.

Market Intelligence Summary 1. ** identify the target market – the person who will a Wollongong wasp fan. One or potential 2 key target market. 2. Break it down to: a. Demographic – how Wollongong demographic looks like? e.g.: x amount of ppl within the municipality of Wollongong, x amount of female in Wollongong age between x y z. Research on eg: Australia Bureau Statistics on Wollongong population. Which one of them will be target market? Justify. b. Psychographic – what the Wollongong ppl like to do? What type of ppl would attend the basketball? Love fitness? The Wollongong population lifestyle, activity interest, values, attitude, social class and personality. Which one of them will be target market? Justify. c. Behavioural – why ppl might attend the basketball? Not only attending but become a follower who will interact in social media e.g. like the brand in Facebook. Ppl who love socialising when gg to sports? What are they looking to gain from being a fan? Why are they loyal? Which one of them will be target market? Justify. Market Intelligence Summary 1. ** identify the target market – the person who will a Wollongong wasp fan. One or potential 2 key target market. 2. Bre ak it down to: a. Demographic – how Wollongong demographic looks like? e.g.: x amount of ppl within the municipality of Wollongong , x amount of female in Wollongong age between x y z. Re search on eg: Australia B ureau Statistics on Wollongong population. Which one of them will be target market? Justify. b. Psychographic – what the Wollongong ppl like to do? What type of ppl woul d attend the basketball? Love fitness? The Wollongong population lifestyle , activity interest, values, attitude , social clas s and personality. Which one of them will be target market? Justify. c. Behavioural – why ppl might attend the basketball? Not only attending but become a follower who will interact in social media e.g. like the brand in Facebook. Ppl who love socialising when gg to sports? W hat a re they looking to gain from being a fan? W hy are they lo yal? Which one of them will be target market? Justify. Market Intelligence Summary 1. ** identify the target market – the person who will a Wollongong wasp fan. One or potential 2 key target market. 2. Break it down to: a. Demographic – how Wollongong demographic looks like? e.g.: x amount of ppl within the municipality of Wollongong, x amount of female in Wollongong age between x y z. Research on eg: Australia Bureau Statistics on Wollongong population. Which one of them will be target market? Justify. b. Psychographic – what the Wollongong ppl like to do? What type of ppl would attend the basketball? Love fitness? The Wollongong population lifestyle, activity interest, values, attitude, social class and personality. Which one of them will be target market? Justify. c. Behavioural – why ppl might attend the basketball? Not only attending but become a follower who will interact in social media e.g. like the brand in Facebook. Ppl who love socialising when gg to sports? What are they looking to gain from being a fan? Why are they loyal? Which one of them will be target market? Justify.