A mail-order catalog firm designed a factorial experiment to test the effect of the size ofa magazine advertisement and the advertisement design on the number of catalogrequests received (data in...

A mail-order catalog firm designed a factorial experiment to test the effect of the size ofa magazine advertisement and the advertisement design on the number of catalogrequests received (data in thousands). Three advertising designs and two different sizeadvertisements were considered. The data obtained follow. Use the ANOVA procedure forfactorial designs to test for any significant effects due to type of design, size of advertisement,or interaction. Use a  .05.

May 23, 2022
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