(a) In classical conditioning, the organism associates one stimulus with another stimulus because the two stimuli occur closely together in time. In operant conditioning, the organism associates a response with its consequences. A response that is reinforced is strengthened (more likely to recur), whereas a response that is not reinforced is weakened (less likely to recur). In operant conditioning, the organism must make the correct response to receive reinforcement, (b) Negative reinforcement strengthens a response by removing something undesirable. If you have a headache and take Tylenol, and your headache goes away, this desirable consequence will make you more likely to take Tylenol the next time you have a headache. (If instead Tylenol does not cure your headache, the lack of reinforcement will weaken this response and make you more likely to select a different medication in the future.) Punishment is the opposite: it weakens a response by presenting something undesirable (or by removing something desirable), as when a child does something wrong and the parents respond with disapproval or a spanking. (c) Freud argues that the ego prevents undesirable id impulses from reaching consciousness. Skinner contends that removing unpleasant (aversive) thoughts is negatively reinforcing.
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