A group of people who enjoy skiing and traveling all around the state looking for the best and most up-to-date ski gear is an example of a __________.Consumption...

A group of people who enjoy skiing and traveling all around the state looking for the best and most up-to-date ski gear is an example of a __________.Consumption subcultureSub-subcultureMacromarketingSocial category2. What is retro-acculteration?It is learning to function within the dominant culture while retaining one’s original culture.It is assimilation to the host culture.It is the degree to which ethnic group members retain their cultural identity.It is a need to reconnect with one’s country and culture of origin after living in another country for a period of time.3. What is a major implication for marketers who have to be careful to avoid negative stereotypes of subcultures?Employ marketing research firms and advertising agencies specializing in a subcultural marketAvoid appealing to more than one subcultureAvoid a humor appeal in advertisingUse in-house translators4. The New York Timesand the New England Cable News are each examples of __________.Cohort effectsGeographic subcultureRegionalized mediaMainstreaming5. Which multi-item index combines three-factor social status index using occupation, income, and education, thereby producing four social class categories?Computerized status indexCensus Bureau’s index of socioeconomic statusHollingshead index of social positionWarner’s index of status characteristics6. The nouveau riche or the “new money” segment of the Coleman-Rainwater Social Standing Hierarchy is also known as the __________.Upper upper classLower upper classUpper middle classMiddle class