A display ad which would land the user on a website is expected to receive 200 clicks. Out of the 200 people landing on the website, only 40 people fill up a lead form and out of them only 4 users...

A display ad which would land the user on a website is expected to receive 200 clicks.

Out of the 200 people landing on the website, only 40 people fill up a lead form and out

of them only 4 users make a purchase on the website. The CPC rate offered by the

publisher is $4. Calculate the target CPL and CPA which will be more cost efficient for the

marketer than the current CPC of $4.