A. Discuss behaviourial segmentation. B. Discuss the importance of cross cultural adaptability. C. What is the process of consumer behaviour? D. What is environmental scanning? E. Why is the study of...

A. Discuss behaviourial segmentation. B. Discuss the importance of cross cultural adaptability. C. What is the process of consumer behaviour? D. What is environmental scanning?

E. Why is the study of consumer behaviour to the retailer significant?


F. What are the different types of purchase decisions?




May 18, 2022
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