a detailed information on yips model with graphs and charts.

Burberry
Yip's model of internationalization
Analysis for Burberry Group Plc
Burberry
Introduction and background
International businesses are of prime importance to economies. International business
imperative refers to the need and importance of international business in the current era.
Burberry is also one such firm that operates in the international scenario. There are several
benefits of international business and global business for the purpose of having facilitated the
interactions and trade and commerce between people and organizations in several countries that
Burberry enjoys. International business has greatly benefitted a number of developing businesses
and companies, through international trade as well as providing them with a number of
opportunities and so international businesses as well as international expansions are essential for
a firm like Burberry (Morgan, J. 2009). Burberry has been able to gain from a larger target
market through international business.
A firm requires to understand elements of international involvement and strategic
intention in order to formulate international strategies and the same are extremely crucial even
for Burberry.
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Burberry
Yip's model of internationalization in relation to Burberry
Yip's model of internationalization explains that there are various elements including
Knowledge, commitment and actual market conditions which impact international business.
These elements are of prime importance to Burberry as well.
a. Market factors
International business and international expansions for Burberry require the usage of
strategic evaluation and market research while entering foreign markets. International expansions
require a firm to adopt several strategies which are in tune with the policies of the governments
of various nations and even Burberry is constrained by many of these. There are several entry
strategies for international expansion. This includes foreign investments, licensing, franchising
ad joint ventures. Managers are required to consider these factors as well. Entering international
markets is an important aspect of multinational and global firms. Adopting the right market entry
strategy becomes extremely essential for Burberry to be able to achieve success and stability in
international markets. Moreover, the country that they enter also forms an extremely important
aspect of their strategy (Tett, G. 2009).
Burberry
b. Cost factors
International business for Burberry is useful for spreading out of business operations to
foreign nations. International businesses involve huge investments which cannot be retrieved
easily in case of project failures and so a thorough analysis and market research is extremely
important in case of an international business for Burberry. International business helps achieve
better economies of scale and cover costs easily. Each of the nations has several pros and cons
and a business needs to consider several macro elements or international factors like political
conditions, economic conditions, social factors and technological factors which cause maximum
impact on businesses. It is essential that these elements be considered while formulating
strategies for a firm like Burberry so that it is possible for them to position themselves and
establish the business globally.
Burberry
c. Policy factors Environment: The global political environment can be said to be more
or less stable as the government and the laws are framed based on the WTO rules, trade
agreements and free trade unions and these do not change very often. Yet in case of international
trade, there is a possibility that tariffs and quotas may be changed and also, the polices of
outsourcing may bring in a requirement to change the strategy of the firm. This helps Burberry
expand its operations.
d. Competitive factors : The present...