A) describe the marketing conceptB) outline and apply the element of marketing processC)identify and explain the macro and micro environmental factors impacting the markenting of a business and...

Running Head: Marketing Strategy
Marketing Strategy
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Contents
A) Marketing concept    3
B) Marketing process Elements    3
C) Macro & micro environmental factors impacting the marketing of a business and industry    5
D) New trends to solve marketing problems & apply communication skills    7
References    8
A) Marketing concept
The concept of marketing is a strategy implemented by the business to meet requirements of consumers, maximize profits, and increase sales, as well as beat competitors. There are five concepts adopted and implemented by the organization. Marketing is a management department that attempts to design the strategies that create profitable relations with the target consumers. But what is the philosophy of a marketing strategy for a company? There are five alternative concepts for an organization to design and implement its marketing strategy.
5 Marketing Concepts
1. Concept of Product
2. Concept of Production
3. Societal Marketing Concept
4. Concept of Marketing
5. Selling Concept
B) Marketing process Elements
The process of marketing is a process of analyze selecting target market, market opportunities, rising marketing mixes, moreover controlling marketing efforts. The target customer is at the heart of marketing process.
Various factors of the Marketing Process
1. Situational Analysis
The foundation of the marketing plan, the so-called situational analysis, which includes lots of elements that may affect the business, such as Pestle analysis, SWOT analysis, Porter's five strengths, moreover stakeholder analysis. The trick to representing politics, economics, society, technology, law and the environment is to recognize all the different external features that can also affect the business. The situational analyses enable the organizations to superiorly know the elements that influence their future.
2. Marketing Objectives
The goal is the starting point for marketing plan. A marketing goal is the organization's goal of achieving success when encourage its services or products to clients. They must always support the goals and mission of the company. They are significant as they show how businesses can advantage from training employees, marketing as well as management.
3. Marketing Strategy
Strategy is the lasting plan to attain certain goals. Consequently, marketing strategy
(MS) is the marketing plan designed to attain marketing goals. Marketing process of STP is the three-step process for developing a targeted marketing plan. In which S is used for the segmentations, T is used for positioning, and P is used for the positioning.
4. Marketing Mix
A marketing mix...